Pirjo’s advert for Muhos

Pirjo’s dart lands on the town on Muhos in northern Finland, which is part of the Northern Ostrobothnia region, and had a population of around 8,800, as of early 2023. Pirjo gets the idea to cook ‘ohrarieska’ (‘barley rieska’), a traditional flat bread, most common in Northern Finland. She heads to the kitchen to try to make some, but does not manage to get past the dough stage. She also knows that a winner of Miss Suomi (Miss Finland) was from Muhos, so she searches the shed for appropriate costume items. In her advert, Pirjo dresses in a crown and a blue cape, then stands in the water, holding a large fishing net. She implores anyone who wants to live in a town “that loves and lives and breathes” to consider Muhos, near the Oulu river, for its excellent fishing and love of baking. She says that anyone who considers religion, national pride, and ohrarieska a priority (the implication being: anyone conservative and religious) would feel right at home. Jaakko awards Pirjo second place.

(Written by Jenny R and proofread by Karl Craven)