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Sue delivers a health and safety announcement

After reading the task brief, Sue tells Alex a story about how, when she was teaching English in Vietnam, she’d taught nursery rhymes to the children, including ‘Heads, Shoulders, Knees, and Toes’. She says that there were two children in particular who had repeatedly hit their heads on their desks, when standing back up from touching their toes, but neither of them had informed her that they were getting hurt, because it was culturally unacceptable for them to confront her about it.

Sue uses this memory as inspiration for her public service announcement/advertisement about how nursery rhymes can be dangerous. In her film, she represents the firm of Perkins & Perkins, which supplies safety equipment for all potential nursery rhyme-related disaster eventualities, so that no-one has to end up with head trauma like Humpty Dumpty, Jack and Jill, or poor old Alex Horne (who is standing to one side of her, covered in bandages) ever again.

On the other side of Sue, Alex Horne appears again, this time dressed in a hard helmet, a high-vis jacket, kneepads, and wearing water wings on his shoes. He demonstrates how to safely perform the Heads, Shoulders, Knees, and Toes dance wearing all of this safety gear, before smiling and giving a thumbs-up to the camera.

Sue entreats the viewing public to “Be better: be Perkins & Perkins”, and then follows up with her slogan, “Don’t let a rhyme stop you in your prime”.

In the studio, Greg likens Sue’s film to the public service films shown on TV in the UK in the 1970s. Sue specifically references the 1973 Lonely Water short, which warned children about the dangers of playing around lakes.

Greg awards Sue joint second place.

(Written by Jenny R and edited by Karl Craven)

(Illustrations collected by Jenny R and adjusted by David Fuller)

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