Johar promotes Babben’s yoghurt

Johar considers what items the others would have chosen. He says that the yoghurt is the most boring of the products, and that, if the contestants were listening to their guts, they would not choose it. He believes that Henrik, being acrobatic, would choose the bike – or that perhaps Henrik would not choose it, as Henrik might think that Marko would pick the bike (which he does). After some consideration, Johar chooses the yoghurt. He shoots his commercial like a government official delivering a public service announcement, telling all Swedes that he has a wide range of experience with dairy products and that, in these troubling times, they would do well to take solace in the fact that Sweden has a superb brand of yoghurt to bring hope. However, Johar has trouble keeping the commercial within the time limit, and he has to reshoot it several times. Each of his efforts is aired for the audience. After all that, Johar is disqualified for choosing the same product as Nikki.

(Written by Jenny R and edited by Karl Craven)